Having enjoyed success with their Digidesign division’s Pro Tools Free (downloaded more than 1.4 million times, according to Avid), Avid will be releasing Free DV — a free lite version of Avid Xpress DV for Windows and Mac OS X — in Q2 2003.
Free DV could be appealing to people who need capabilities beyond those of iMovie andWindows Movie Maker. However, Xpress DV is $1,700, which puts it out of reach of anybody who doesn’t do non-linear editing professionally. Without having an “Xpress DV Enthusiast” that’s competitively-priced with Final Cut Express ($299) and Premiere ($550), Free DV’s release is a strategic mistake. | Avid PR | Sign up to notifed when Free DV is available | Download Pro Tools Free