The marketeers behind The Matrix have always made effective use of digital media (the web, great QuickTime trailers) in their Matrix-related marketing efforts.
The machine is now gearing up for the on-two punch of The Matix Reloaded and The Matrix Revolutions. As the second major marketing effort of the launch campaign (the first was the trailer shown during the Superbowl), they’ve released the first episode of the anime-style companion to The Matrix, The Animatrix, on the web. The first four hits are free, sometime after which the entire nine episodes series (season?) will be available on DVD.
The largest (640×272) version weighs in at a hefty 140+ MB, so start those downloads now…